ArtZ Insights from WPPI Tradeshow

Last week I was in Las Vegas exhibiting at the WPPI Tradeshow. Being able to visit with the attendees, customers and other vendors is always an invaluable experience for us. It allows us to find out what photographers are currently thinking and feeling; what is exciting and what is not; what is important and what is not. It is fluid and fascinating to have watched the industry over the past 15 years and to have experienced such change, yet the basic needs and wants of photographers and their clients remain essentially the same. It is a conformation for everything we do and where we want to be.                                                            

This year, Priscilla Foster of Priscilla Foster Handmade Books and I were there together exhibiting at this international tradeshow for professional photographers. We shared a booth and both promoted our own and each other’s business. It was really rewarding to be there with a fellow album maker and have our products compliment each other so well. We appealed to different photographers because some are more attracted to fabric and some are more attracted to leather, yet there was a definite synergy having both of us there together, it was really cool and I think most photographers felt that way as well.
We are doing a collaborative product line together using Priscilla’s fabric covers, with ArtZ’s matted album pages. So now you can order a custom fabric CoffeeTable Book or ZBook. ArtZ customer’s will be able to link to Priscilla’s fabric options and Priscilla’s customer’s will be able to link to ArtZ’s matted page options – hopefully within the next 10 days! Check-out Priscilla’s Handmade Books and Fabrics at

New Fabric Coffee Table Book for ArtZ by Priscilla Foster Handmade Books

New Fabric Coffee Table Book for ArtZ by Priscilla Foster Handmade Books


 What makes ArtZ different:



Here is a ‘Talking Points’ overview of what we have learned, introduced, and found photographers could benefit from…

  • Our Coffee Table Book and Boxes are made from leather cut from the hide, not from a roll.
  • ArtZ albums are of post-bound construction, meaning you have the flexibility to add and remove pages.
  • There is a visual and sensual quality, texture and elegance to presenting images in matted pages vs. printed pages.
  • Fine-art presentations never go out of style.
  • We have always prided ourselves in creating the highest quality products, made in the U.S.A., and I think that speaks for itself.
  • Without jumping on the bandwagon, we have always (on many levels) made it our mantra to be eco-responsible: reduce, reuse and recycle.

Upcoming products and services:

  • Handmade fabric covers for the Coffee Table Books and ZBooks by Priscilla Foster Handmade Books.
  • Museum Quality Picture Frame with hinged backs that can easily turn your album pages into framed wall art – an innovative sales tool for creating repeat business to continue to fill and build your library of images in the album and on the wall!
  • Specialized Fine Art Printing Service for those desiring fine art quality inkjet prints for all of our digital products.

What this means to photographer marketing efforts:

  • Repeat business to add images year after year to their Coffee Table Book and Frame(s).
  • Additional business when friends and family see the opportunity created by the post bound album to grow their heirloom page by page vs. album by album.
  • Personal service to take the burden off the photographer and onto ArtZ.

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